In a major legal victory, Aroma360, the company renowned for its luxurious cold-air diffusers and extensive range of signature fragrances, along with its sister brand Hotel Collection, has won a key lawsuit against Scentia, a competitor accused of infringing on its brand. The court has ruled in Aroma360’s favor, issuing a permanent injunction to prevent Scentia from using Aroma360’s trademarked names, products, and likeness.
This victory marks a major moment for Aroma360, reinforcing its commitment to protecting the authenticity and originality of its brand.
A Landmark Legal Win
After nearly two years of legal battles, Aroma360 has secured a big win in its trademark infringement lawsuit against Scentia. The court ruled that Scentia cannot use any of Aroma360’s intellectual property, including the brand’s name, fragrance oil names, and even its unique look. As part of the settlement, Scentia also agreed to pay a six-figure monetary settlement to Aroma360.
“This is a landmark win that reinforces our commitment to protecting the originality, creativity, and innovation that define Aroma360 and Hotel Collection,” said Eduard Kotlyarov Jr., Chief Legal Officer and President of Global Expansion. “We will protect both the brands and the consumer alike by intercepting fly-by-night companies aiming to capitalize on our brand trust. We must make clear to the consumer that we are the original pioneers of luxury cold-air diffusion scenting, not to be confused with inferior copycats.”
For Aroma360, this isn’t just about winning a legal battle; it’s about ensuring that their customers continue to get the best, most authentic experience.
Protecting What We’ve Built
In today’s crowded marketplace, many brands look alike. But Aroma360 knows that it’s not just about looking fancy or having a nice logo — it’s about the experience. Aroma360’s cold-air diffusers use proprietary technology that gives a clean, consistent fragrance experience, unlike many other products on the market.
Aroma360’s cold-air diffusers are engineered to provide an unparalleled scent experience, ensuring customers receive a consistent and reliable fragrance. The company has spent years refining its technology, focusing on delivering the highest quality product in the market.
The ruling also prevents Scentia from using Aroma360’s well-known scent names, including the popular “My Way” fragrance oil, which has become one of the most copied products in the market.
“This settlement marks another major step forward in our ongoing mission to protect the hard work and creativity of our teams,” said Benzion Aboud, CEO and Founder of Aroma360 and Hotel Collection.
This victory isn’t just about a legal win — it’s a reflection of Aroma360’s commitment to providing only the best for their customers, whether it’s through their signature aromas or the high-tech diffusers that deliver those scents.
Why Brand Integrity Matters
For Aroma360, this lawsuit was about more than just legal rights; it was about ensuring their loyal customers continue to trust the brand and receive the luxury scenting experience they’ve come to expect. By actively protecting their intellectual property, Aroma360 is taking a stand against copycat products that fail to meet the same high standards of quality.
Recently, Aroma360 filed another lawsuit after receiving calls from disappointed customers who mistakenly bought imitation products. “We’ve received countless returns of products from frustrated customers who mistakenly believed they were purchasing from us,” said Rachel Tannenholz, President of Aroma360. Instead of turning them away, Aroma360 accepted the returns and replaced the items, demonstrating the company’s unwavering commitment to customer satisfaction and upholding the integrity of the brand.
This approach highlights why brand integrity is so crucial: it’s not just about the products themselves, but about preserving the trust that customers place in the brand’s authenticity and quality.
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Exciting Times for Aroma360
With the legal victory behind them, Aroma360 is now turning its focus toward an exciting future. The company remains dedicated to innovation and continues to deliver high-quality products designed to create the ultimate sensory experience. What truly sets Aroma360 apart, however, is its relentless commitment to customer experience, ensuring that each product not only meets but exceeds expectations.
Aroma360 is expanding rapidly, both locally and globally. The brand is making its mark internationally with new stores opening in key locations like Dubai, while at home, Aroma360 is continuing its U.S. expansion with high-profile stores in prime spots such as New York’s Hudson Yards. These moves are a clear indication of the brand’s growth and ambition.
Innovation is at the heart of this expansion. The company has recently launched The Monet diffuser, a preserved rose box that discreetly houses Aroma360’s state-of-the-art cold-air diffusion system. It features a rechargeable battery, a sleek remote, and can scent up to 500 square feet.
In addition, Hotel Collection, its sister company, is expanding its lifestyle product lines—including luggage, bedding, and pajamas—bringing hotel luxury to daily living and travel. The brand is also growing Sora, its events-forward omakase restaurant concept. After opening its flagship location in Wynwood, Miami, which has since expanded to include a lounge bar and private dining space, Hotel Collection is now preparing to bring Sora to Boca Raton in 2026.
As Aroma360 continues to grow, its mission remains clear: to offer its customers nothing but the best, with innovation, quality, and trust at the core of everything they do.